Bartels Coaches: Ready for the future (and AI)

When I sat down with Bartels Coaches, the question was crystal clear: how do we maximize online visibility and authority? Not just in traditional Google results, but also in the rise of AI-driven answers. An ambitious project that we tackled with a down-to-earth, Agile SEO approach. No fuss, just good technology that delivers results.

Phase 1: From Scan to Strategy

We started with the basics: a comprehensive SEO audit. I thoroughly analyzed the website's current performance, technical state, and user interface (UI). This resulted in practical advice that served as a blueprint for all subsequent steps. The focus? Technical SEO and a robust content strategy for their areas of expertise: coaching, career coaching, and outplacement.

Phase 2: WordPress & Elementor Under the Hood

With the plan in hand, we started optimizing the existing pages in WordPress and Elementor. No superficial adjustments, but structural improvements:

• Smart content structure: Strategic placement of keywords in titles and texts, while maintaining a pleasant reading experience.
• Technical cleanup: We converted recurring elements into reusable templates and central CSS. This makes the site faster and easier to maintain.
• Optimizing findability: From internal link structure and alt text to overall technical health, everything is designed to optimally serve search engines (and AI crawlers).
• The result: A foundation for growth

By presenting information in a structured and factual manner, search engines and AI systems now understand exactly what Bartels Coaches stands for. This significantly increases the chance that they will be selected as a reliable source in answers to user questions. It is a solid foundation for sustainable growth in an increasingly complex digital landscape.

Tools & techniques used:

• Platform: WordPress with Elementor Pro.
• Optimization: SEO scan, page speed improvements, and structured data.
• Monitoring: Google Search Console for continuous analysis.
• Efficiency: Convert individual elements to central templates and CSS.

"I'm very pleased with Jasper's work! He's given our website a great update and improved the technical side of things. I especially appreciate his quick communication and responses. Jasper is a great resource, works efficiently, and delivers high-quality work."

- Rob Bartels