At the start of our collaboration with Bartels Coaches, the goal was clear: maximize their online visibility and authority, not only within traditional search results, but also to gain a prominent position in the increasingly important AI-powered answers. This ambitious project was therefore approached using an Agile SEO approach. The first step was conducting a comprehensive SEO audit. This resulted in detailed recommendations based on a thorough analysis of Bartels Coaches' current online performance, technical status, and UI analysis. This recommendation served as a blueprint for all subsequent optimizations and included recommendations for technical SEO, on-page optimization, and content strategy, specifically focused on the areas of expertise coaching, career coaching, and outplacement. Using the SEO consultation as a guide, we proceeded with the implementation. Bartels Coaches' existing main content pages, built in WordPress with Elementor, were individually overhauled. This included strategically placing the identified relevant keywords in titles (H1, H2, etc.), meta descriptions, and the main text, without sacrificing readability and user experience. We also ensured that recurring content was placed in reusable templates. Attention was also paid to the internal link structure, image alt text, and the technical health of the pages to optimize search engine indexability. By presenting the content in the most structured and factual way possible, we significantly increase the likelihood that AI systems will select Bartels Coaches' information as the most relevant and reliable answer to user questions. This lays a solid foundation for sustainable online growth and positioning in an increasingly complex digital landscape. Take a look at https://www.bartelscoaches.nlStrategic SEO and Wordpress optimization for Bartels Coaches
Phase 1: SEO Consulting and Strategy Determination
Phase 2: Optimizing WordPress Elementor Pages
Tools used
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