Create your own WordPress site: The complete guide for SMEs & Self-Employed

8 stappen
to build your own WordPress site
100%
help if you are stuck

Building a new website raises the same questions for many starting entrepreneurs and freelancers. Do you immediately outsource a large part of your start-up budget to an agency, or do you get started yourself?

In practice, I see many entrepreneurs getting stuck. Ready-made packages seem simple at first glance, but often cause slow loading times, complicated settings or unnecessary monthly costs. If you set up the basics correctly, it is perfectly possible to maintain control and build a professional site in a clear, affordable way.

This guide is based on a clear principle: no hassle, just good technology. You don't have to be a programmer to get started with this. I will take you step by step: from trying it out quietly on your own computer to a safe go-live and a good start in Google.

Bookmark this page as a permanent reference during construction.

Who is this manual intended for?

This series is written for self-employed professionals, freelancers, SMEs, and start-ups who like to stay in control. It is ideal for entrepreneurs.

Simple setup

and have no desire for slow or complicated systems and unnecessary plugins.

Wanting to be in control

by wanting to understand how their site works themselves and not wanting to be dependent on a developer for minor adjustments.

Low start-up costs

Want to keep start-up costs low

The Roadmap: from initial idea to live WordPress website

Below you will find an overview of all the steps in this series. Bookmark this page as a permanent reference during the build.

Practice WordPress for free on your own PC

Building a new website requires a smart approach to your budget. Especially when starting a business, fixed costs can quickly add up, while a live website with accompanying hosting and a domain name is not immediately necessary in the initial phase.

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Making WordPress GDPR Compliant & Setting Up SEO: Go-Live Checklist

The files are on the server, the database is linked, and your website is accessible under your own domain name. Before you pop the champagne cork and proudly share your new site on LinkedIn, there is one crucial phase left: the final check.

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The choice of your WordPress theme

Choosing the right theme is one of the most important decisions when setting up your WordPress site. After all, the theme not only determines how your website looks but also forms the technical foundation.

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Which page builder, Gutenberg, ACF or Elementor?

Once the foundation of your WordPress site is in place, the next step is adding content and structuring your pages. This is where many entrepreneurs hesitate: do you choose the standard tools built into WordPress itself, opt for a sleek, custom-designed dashboard, or choose a visual page builder where you can drag and drop everything?

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Domain, hosting and taking your site live

You have practiced at your own pace on your own computer, fine-tuned the page layout, and added your text and images. Your test environment is rock solid. Now it is time for the most exciting step: preparing your website for the outside world and putting it securely online under your own domain name.

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Keep your WordPress site fast and secure

Launching your website is a fantastic milestone, but a WordPress site is not a static billboard that you put up once and then never touch again. The technology behind the internet is constantly changing: new updates for the WordPress system are released, plugins are continuously developed, and security vulnerabilities are constantly being patched.

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Set up local SEO for WordPress & Google My Business

Your website is online, the technology is running flawlessly, and your pages are GDPR-compliant. But a live website alone is not enough: naturally, you want potential customers in your region to actually be able to find you as soon as they search for your services.

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💡 Would you rather have the foundation laid?

Do you want to get off to a professional start immediately without having to delve into hosting settings, transfers, or security? I would be happy to help you with a solid foundation so that you can focus on your business.

Feel free to contact us for a no-obligation consultation.