Route C: Visually designing pages with Elementor

Elementor is one of the most well-known and popular page builders for WordPress. It allows you to design pages directly on the front end of your website: you drag buttons, text, images, and columns into place and immediately see how it will look to the visitor.

Route B: Custom structure with Advanced Custom Fields

Do you not feel up to manually moving individual blocks and columns around for every new page or service? Then working with fixed input fields — often set up via Advanced Custom Fields (ACF) — is an excellent solution.

Route A: Gutenberg Block Editor

For several years now, Gutenberg has been the default page builder within WordPress. Whereas previously you needed a separate plugin or page builder for every layout, WordPress now works out of the box with an intuitive system of 'blocks'.

Feature	Route A: Gutenberg (Standard)	Route B: Custom Structure (ACF)	Route C: Elementor (Visual)
Builder Type	Block Editor (Built-in)	Fixed Fields per Page	Visual Drag-and-Drop Editor
Ease of Use	Easy (slight learning curve)	Very simple (only text entry)	Highly visual, but many options
Loading Speed	Excellent (very lightweight)	Lightning fast (no overhead)	Requires attention (loads extra code)
Flexibility	Moderate (within the theme)	Consciously limited (layout is fixed)	Maximum (everything is customizable)
Maintenance & Updates	Zero oversight (WordPress-based)	Very stable and low maintenance	Requires alertness during major updates

Brief comparison per option

Gutenberg Block Editor (The Future-Proof Middle Way)

Gutenberg is the standard block editor for WordPress. You build pages by placing individual elements (such as headings, paragraphs, columns, and images) side by side.

When to choose: If you want a fast, clean website without the monthly hassle of extra plugins. It is the most future-proof option because it is built directly into WordPress.

Main pitfall: You have slightly less graphical freedom than with Elementor. If you want very complex animations or unconventional layouts, this requires a bit more puzzling.

Custom Structure via ACF (The Choice for Calm & Speed)

With this method, a developer builds the page layout tightly in the code beforehand. In the dashboard, you do not see individual blocks, but clear input fields (for example: 'Service Title', 'Short summary', 'Image').

When to choose: If you don't feel like playing 'designer' yourself and just want to enter your text quickly and flawlessly. You can never accidentally ruin the design, and the loading speed is maximum.

Main pitfall: The layout is fixed. If you want to spontaneously add an extra column to a specific page, you cannot simply do so without technical adjustments.

Visual Page Builder via Elementor (The Choice for Design Freedom)

Elementor is a well-known extension that allows you to drag elements directly into place on the front end of your website. You see the final result immediately while building.

When to choose: If you are very visually oriented and want full control over the design, margins, and colors of every individual component.

Main pitfall: Speed and complexity. Elementor loads many extra files in the background. If you are not careful with heavy images and extra plugins, your site will quickly become slow on mobile phones.

Do you want a clean layout for your services without getting lost in settings?

Are you unsure which route is the best choice for your company, or do you want a sleek, well-structured foundation where you can effortlessly place your content? I would be happy to help you set up a clear dashboard or a lightning-fast, custom layout.

Choose your route and read the in-depth article

Ready to put your chosen method into practice? Click on the route of your choice below to view the specific manual and practical steps.

Which page builder, Gutenberg, ACF or Elementor?

Route C: Visually designing pages with Elementor

Route B: Custom structure with Advanced Custom Fields

Route A: Gutenberg Block Editor

Comparison table: The 3 routes listed

Brief comparison per option

Gutenberg Block Editor (The Future-Proof Middle Way)

Custom Structure via ACF (The Choice for Calm & Speed)

Do you want a clean layout for your services without getting lost in settings?

Choose your route and read the in-depth article

Route A: Gutenberg Block Editor

Route B: Custom structure with Advanced Custom Fields

Route C: Visually designing pages with Elementor

All steps at a glance